Erica Metzger 

I am an established beauty director, expert, content creator, and trusted community builder with 19 years of experience in print and digital media.

I am the founder and editor of The Beauty Loop (TBL), a weekly newsletter launched in 2019 that reaches 600+ beauty journalists, PR executives, and industry insiders. Through TBL, I facilitate engagement and community between PR executives and beauty journalists, providing timely and valuable intel to help both communities adapt and thrive in our dynamic industry.

As the former Beauty, Fashion, & Travel Director at Better Homes & Gardens, I oversaw beauty content for the magazine and BHG.com, covering innovative and accessible self-care products and trends for BHG’s multi-platform audience of nearly 40 million.

I am a contributing writer for NaturallyCurly.com's book The Curl Revolution, and have written for Refinery29, Cosmopolitan, Seventeen, Shape, and Martha Stewart Living. Previously, I was the beauty director for Ladies’ Home Journal and its MIN-award winning beauty blog Gloss Daily. I have also appeared on GMA, TODAY, E! News, and ABC News as a beauty expert.